Digital Public Engagement Toolkit
Research & Findings

BCCIC worked with a youth researcher to create this toolkit for its members and partners working in international cooperation across Canada. It is intended to be a useful, informative guide for public engagement practitioners that breaks down actionable steps and considerations for successful campaign design, delivery, and measurement.

Specifically, the research behind this toolkit examined the types of digital public engagement strategies that are most effective for inspiring feelings of global citizenship and increasing solidarity around global issues, as well as ways to motivate audiences beyond awareness to action. As this guide was researched, assembled, and written during the COVID-19 pandemic, current and ongoing trends, such as compassion fade, digital information overload, and digital fatigue were also considered in its scope.

Below, please find links to both the toolkit and an accompanying literature review which covers background research.