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Launch Event: Digital Public Engagement Toolkit, Research & Findings
June 23 @ 12:00 pm - 1:00 pm
The British Columbia Council for International Cooperation (BCCIC) will launch its latest publication, Digital Public Engagement Toolkit: Fostering Global Citizenship and Solidarity, on June 9, 2021. BCCIC worked with a youth researcher to create this toolkit for its members and partners working in international cooperation across Canada. It is intended to be a useful, informative guide for public engagement practitioners that breaks down actionable steps and considerations for successful campaign design, delivery, and measurement.
This event on June 23rd will share the toolkit’s findings. It will cover information and best practices, presented by the researcher. Participants will leave the session with a clearer picture of considerations when running a digital public engagement campaign, including planning, executing, and measuring its success.
Specifically, the research behind this toolkit examined the types of digital public engagement strategies that are most effective for inspiring feelings of global citizenship and increasing solidarity around global issues, as well as ways to motivate audiences beyond awareness to action. As this guide was researched, assembled, and written during the COVID-19 pandemic, current and ongoing trends, such as compassion fade, digital information overload, and digital fatigue were also considered in its scope.
About the Speaker
Katia Hammond was a former co-op student in the role of Communications and Public Engagement Assistant at the BC Council for International Cooperation. Katia is in her fourth year at Simon Fraser University, studying International Relations, with a focus in East Asian Affairs, policy development and security. She also serves as the Editor-in-Chief for the IS department’s official academic journal Confluence and served as the Confluence Representative on the International Studies Student Association for over a year. Prior to obtaining a co-op position at BCCIC, Katia gained experience in communications and public engagement through volunteering with the Canadian International Council as a Media Outreach Assistant and by serving as the Director of Communications on a federal election campaign in Vancouver during the 2019 election.
Katia has a keen interest in achieving human rights and social justice for vulnerable groups worldwide, including religious minorities, members of the LGBTQ2+ community, refugees and migrants, as well as women and children. She is also very interested in studying the historical and ongoing relations between countries, particularly within Asia.
In her free time, Katia enjoys fitness, camping, reading and spending time with friends.