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Testing Marketing Strategies for Women Farmers

January 24 @ 7:00 am - 8:30 am

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Join FIT with SMO iDE Canada and their local partner, iDE Nepal, for ‘Testing Marketing Strategies for Women Farmers” a virtual learning session looking at a FIT-funded testing project in Nepal.

Responding to a preference of farming with integrated pest management (IPM) for health benefits, iDE tested marketing strategies for IPM-produced vegetables with women farmers to market their produce via women-led marketing communities.

During this session you’ll learn about women’s empowerment in agriculture, iDE’s methodology testing business approaches, and key lessons learned. There will also be an opportunity for a Q&A with presenters at the end of the session.

Register here!


January 24
7:00 am - 8:30 am