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Transformative Private Sector Approaches to the SDGs

December 1 @ 12:30 pm - 2:00 pm


Join us to learn how private sector organizations and those that work with them are leveraging the UN Sustainable Development Goals for Transformational Change. This unique web-panel will bring together representatives from the Social Purpose Institute, Deetken Impact and Gray Line Westcoast Sightseeing to offer examples of private sector engagement with the SDGs. Presenters will share their understanding of transformational change and their approaches for leveraging the SDGs to achieve this change within the private sector including business training, impact investing and integration of the SDGs into business planning and operations. 

The Social Purpose Institute (SPI)  is involved in a variety of activities with the goal of accelerating the Social Purpose movement in Canada.The SPI has developed programs and tools to help companies to identify, articulate and embed their unique Social Purpose, or  “their reason for being”, engages in professional development, research, workshops, and partners with municipalities and Industry associations to further build the Social Purpose in Business movement. The SPI works as a project of the United Way of the Lower Mainland to create positive social change that will improve the communities we call home.

Deetken Impact specializes in impact investing – making a positive social and environmental impact in the Americas. For Deetken, impact investing is about supporting entrepreneurs and communities by investing in businesses that significantly improve the lives of under-served communities. The SDGs are a key orienting framework for Deetken’s impact investing with a focus on SDG 5 (Gender Equality) and SDG 7 (Clean and Affordable Energy).

Gray Line Westcoast Sightseeing aligns all of its work for a common purpose: Guiding Shared Experiences that Foster Social Awareness. GLWCS operates from Coast to Coast and is especially conscious of their impact on the environment and their ability to provide corporate climate leadership within the industry through the adoption of clean energy alternatives. GLWCS is proudly working towards a greener and more sustainable future and has begun using the SDGs as a way to identify their strategic approach to sustainability in BC and beyond. 

About the Presenters

Monika Marcovici, Social Purpose Institute, United Way

Monika Marcovici is the Social Purpose Strategist at the Social Purpose Institute, where she helps businesses to define and articulate their unique Social Purpose. Starting her career in high tech with companies such as Apple Computer and then launching one of Canada’s 1st web development companies, Monika identified her need to align her professional career with her sustainability values. As such she helped environmental organizations such as Greenpeace International to develop online campaigns. She then co-founded the Board of Change in an effort to leverage the immense power of the business community to create a more inclusive, resilient and sustainable future. She holds a degree in Systems Design Engineering from the University of Waterloo.

Carl Black, Deetken Impact, Investment Manager

Carl is an Investment Manager with Deetken Impact focused on analyzing and working with MSMEs, social enterprises, and renewable energy developers in Latin America and the Caribbean. His main responsibilities include supporting business development, managing technical assistance projects, leading investment due diligence, and monitoring portfolio performance. Prior to joining Deetken Impact, Carl worked for five years as a consultant, advising public sector clients and non profits in Canada and financial services companies in Latin America. He started his career at the Bank of Canada, where he researched issues related to household and business credit. 

Carl completed an Honours BA in Economics at the University of British Columbia. He also holds an MSc in Economics & Development from the University of Oxford.

Hugh Jones, Vice President, Operations

Hugh Jones is a dual South African Canadian business professional with proven success in strategic planning and project management. He grew up in Johannesburg where he completed his Bachelor’s degree and is currently pursuing his MBA through Smith School of Business at Queen’s University in Kingston. He currently holds the position of Vice President of Operations at Gray Line Westcoast Sightseeing.

Hugh has consulted extensively in the private sector providing critical expertise in innovation, leadership, and business development. His early life in Johannesburg provided firsthand experience of the large societal disparities that exist and has been focused on merging traditional capitalist concepts of business success with achieving social good. 


What: Transformative Private Sector Approaches to the SDGs

When: Tuesday December 1, from 12:30 – 2:00  pm (Pacific Time) 

Where: Zoom

Cost: Free.


December 1
12:30 pm - 2:00 pm